Salon Diversions

For Salon Diversions, an Aveda salon in New Orleans, I redesigned the brand’s social media strategy to better reflect the salon’s elevated, artistic, and polished in-person experience. Through consistent posting, stronger visual direction, improved content quality, and service-focused storytelling, I helped create a more cohesive online presence that showcased the stylists’ work, highlighted key services, and contributed to an increase in bookings.